About me

Shwmae, I’m Richard, a bilingual communications specialist based in Cardiff, Wales.

My aim is to help good causes communicate more effectively, with a focus on content, strategy and training.

Drawing on two decades’ experience of working in media and communications, I offer freelance support to charities and other non-profit and ethical organisations.

I learnt to tell clear, simple stories as a journalist at ITV Wales, where I reported on everything from elections and floods to health stories and celebrity interviews.

I went on to manage communications at the Sustainable Development Commission Wales, and then joined WWF Cymru, working my way up to becoming Head of Communications. While there, I grew the charity’s social media presence to one of the biggest and most influential in Wales, campaigned for the ground-breaking Wellbeing of Future Generations Act, and secured media coverage on BBC Wales, the Guardian and the Western Mail. I also managed the Earth Hour campaign in Wales, held political events and launched reports, as well as developing WWF-UK’s first ever blog ‘from the field’ in Kenya.

I’ve been a regular spokesperson in Welsh and English on TV and radio, and now produce my own monthly podcast (called Hefyd) about Welsh learners, as well as writing occasional magazine articles for Radio User. Outside work I enjoy growing vegetables, cycling, politics, nature/the environment and amateur radio.

If you’d like communications support for your project or organisation, or have an idea you’d like to discuss, please get in touch.