Media coverage is a powerful and cost-effective way of reaching large audiences. Not sure how to sell your story and liaise with journalists? I offer media relations training sessions in Cardiff and across Wales.
(If you’re looking specifically for media interview skills, see my media spokesperson training instead, otherwise read on…)
Who’s it for?
Anyone working in a charity or non-profit who wants to gain media coverage. This includes people new to communications, as well as experienced comms folk who want to develop media relations skills.
Why take part?
We may be living in the age of Netflix and Tiktok, but the ability to secure and manage traditional media coverage remains a vital skill for charities and non-profits.
Research by Ofcom shows that a massive 64% of us in Wales watch TV news, and 48% use news apps and websites. That’s a huge audience, and it would be hard to reach that number of people with social media posts!
And it’s not just about reach. Media relations is a very effective way of influencing politicians and other decision-makers too.
What does it involve?
Each session can be tailored to your organisation. A typical half-day session (1:1 or in small groups) includes:
- Explanation of media landscape
- What makes a good story and what reporters are looking for
- How to build media contacts and work with journalists
- Preparing media assets and selling your story
- How to write an effective press release
- Review/feedback on recent media work
- Discussion and advice on media strategy
Why choose me?
I’m a seasoned communications trainer, having run courses and workshops for clients including NUJ Training Wales, Wales TUC and Cardiff University.
I’m also an experienced former journalist (ITV Wales) and charity communications manager and spokesperson (WWF Cymru).
Testimonial
“The training session from Richard was really worthwhile. He gave useful and practical advice which has succeeded in increasing my skills and confidence in the media.”
– Cymdeithas yr Iaith Gymraeg
How do I find out more?
Get in touch via email if you have any other questions, would like a chat, or want to request a quote.