Media training

Make sure you and your team shine in TV and radio interviews!

Build confidence, get your message across and protect your reputation with my tailored, bilingual spokesperson training for charities and non-profit organisations in Wales.

Why do media training?

Photo by Sam McGhee on Unsplash

Media interviews can be challenging and nerve-racking! But appropriate training will help you feel confident and make a positive impact, as well as being able to deal with any difficult questions.

Having media-trained spokespeople for your organisation will help you harness the power of broadcast media, as well as enhancing and protecting your brand and reputation.

Why choose me?

I bring over two decades of experience in the media and communications in Wales, so you’ll be in safe hands.

I’ve worked on both sides of the fence, as a reporter for ITV Wales News and as Head of Communications for WWF Cymru.

My experience at ITV – which included a year as Health Correspondent – taught me how to deal with sensitive topics, and I know what journalists are looking for in an interview.

With extensive experience in the third sector, including as a regular TV and radio spokesperson, I also understand the practical challenges facing charities and non-profit organisations when it comes to media interviews.

I provide friendly and supportive training which builds confidence through constructive challenge. Every learner and organisation is different, so I’ll work with you to tailor the training, followed up with personalised feedback for each learner.


“Thank you so much for the training, I have had such a positive response from the team. The manner in which you facilitate is approachable, constructive and informative, and your feedback for us as individuals was incredibly useful.”

Jennie Dowsell, Marketing and Communications Lead, New Pathways

“Richard gave me and colleagues excellent bespoke media training – we all came out of the session more confident and full of ideas – thank you!”

Susie Ventris-Field, WCIA Chief Executive 

“…We had a really good day, it was nice to do something as a team and it was really useful training in building confidence. Richard’s expertise and flexibility were brilliant, and it was wonderful to have training tailored to specific Fair Trade themes and topics.”

– Aileen Burmeister, Head of Fair Trade Wales

“I left the session feeling a lot more confident about how to prepare effectively. Being able to practice with mock interviews – in Welsh and English – was an extra bonus. I’m sure I’ll return to my notes time and again!”

Siân Stephen, External Relations Manager (Wales), DEC – Disasters Emergency Committee

What’s included

Each session is tailored to your needs. Whether you’re a new spokesperson for your organisation or looking for a ‘refresher’, I can create training that works for you. We can run the session online or in-person at your premises, in Welsh or English.

A typical course will include:

  • A mix of presentations, discussions and practical ‘role play’ exercises
  • Overview of TV and radio interviews, and the opportunities and risks they present
  • How to prepare for different types of interview, both live and pre-recorded
  • Delivering the interview – looking and sounding the part, conveying key messages, handling tricky questions
  • Post-course notes and personalised written feedback

Get in touch

If you’d like to discuss your media training needs or request a quote, get in touch – I’d love to hear from you.