Effective communication is organised, strategic and based on evidence. I can help your charity or non-profit to maximise your impact – whether that’s for political campaigns, fundraising or public engagement.
Why do a communications audit?
If you want your communications to be effective, start by being clear about how things are working right now.
In a communications audit, I bring together information about all your public comms – including website, social media and traditional media coverage – and assess how it’s contributing towards your organisation’s goals. I then set out recommendations for improvement.
What are the benefits of a good communications strategy?
A strategy helps you ensure your communications make a real difference, and that resources are targeted at what matters most.
Key aspects of a strategy include:
- Target audience(s)
- Objectives
- Priority channels
- Messaging
- Ways of working
A good communications strategy sets the stage for making quick decisions, achieving measurable results and reducing pressure on your team.
Do I need external help? Can’t I do this in-house?
While communications audits and strategy development can be done in house, bringing in a freelancer can offer clear advantages:
- Fresh perspectives without internal politics or baggage.
- Facilitated strategy development encourages collaboration and buy-in from colleagues.
- Experience and expertise from working with other organisations in the sector.
- Extra capacity to free up your whole team to make their own contributions
- Someone to drive the work forward, rather than allowing it to be sidelined by other priorities
Why choose me?
I have the skills and experience to help your organisation communicate strategically.
As well as having carried out communication audits and supported strategy development in a freelance capacity, I’ve created and delivered communication/campaign strategies and plans during my time at WWF Cymru. I also draw on my interviewing skills as a former ITV Wales journalist, and my facilitation and training experience.
I am bilingual (Welsh/English) and have extensive knowledge of the 3rd sector and media/political landscape in Wales.
Testimonials
“Richard wrote us a very helpful communications strategy, based on a communications audit and a bilingual workshop he facilitated beforehand. Richard is approachable and thorough, and helped us think outside the box – would certainly recommend.”
– Dr Bethan Sian Jones, Project Development Manager, Academi Heddwch
“We quickly got the sense that Richard really is on your side when he is working for you. He showed that he has his client’s interests first and foremost in his mind, doing great work where it plays to his strengths but recommending others where this is more cost effective. With the communications audit that he did for us, incisive and responsive are the top two words that spring to mind to describe his work.”
– Dr. Bruce Howard, Director, Ecosystems Knowledge Network
Let’s talk
If this sounds like something that could help your organisation, get in touch for a chat.