Social media can be a great way for charities to make connections. But the commercial nature of the main platforms, and their algorithms, can pose challenges. Are we better off looking elsewhere?
There’s been a lot of discussion about X and Bluesky lately, and this prompted me to ask some wider questions about mainstream social media sites and how we communicate.
Social media offer a lot of great tools and are an accessible way for charities to build an audience. But how sustainable is focusing on these platforms?
Are we overlooking websites, email and traditional media? Should we invest more in events, podcasts and meeting face to face? Are non-algorithmic social media like Mastodon important?
I’d love to hear what you think. For example…
- How do social media fit into your comms strategy and approach?
- Are social media algorithms posing problems for your charity?
- How are you trying to overcome them?
- Are you worried about investing time and money in social media over the longer term?
- What other methods of communication work for you?
- What are the pros and cons of using more ‘traditional’ comms like media relations, email newsletters, websites, publications or events?
Let me know by sharing your comments below, drop me an email, or reply/DM me on LinkedIn. Your comments will inform my forthcoming blogpost for CharityComms and also my future training courses – so I hope this will help others in the sector.
Diolch yn fawr.
(Your data will be handled according to my privacy policy.)