In February 2021 I launched a new training course for NUJ Training Wales called ‘Securing broadcast news coverage for your report or campaign’.
The half-day course is designed to help communicators and campaigners use the power of TV and radio news to influence decision makers, stakeholders and the public. It covers developing a strategic plan and messaging, engaging with journalists, and preparing content to achieve effective coverage.
Also included are how to support spokespeople and manage risks, as well as working bilingually in Welsh and English.
Testimonial: “Would recommend to anybody with an interest in communications – it’s a comprehensive course that explains the basics of media relationships and how to go about securing broadcast coverage. It was really engaging with the right mix of trainer talk and activities. Processes were polished, all ran smoothly, and I thoroughly enjoyed!”