Content, case studies and copywriting

Powerful, personal stories and well written copy are crucial for making an impact. I put ordinary people, their needs and experiences at the heart of my work.

Dealing with complex issues? Don’t worry – I love turning ‘policy speak’ into something everyone understands.

How I can help

I can support your charity or non-profit organisation with:

  • Case studies: working with you to identify the right stories, conducting interviews and turning them into compelling copy for your website, social media or newsletters.
  • Copywriting: preparing impactful text that works for your target audience, whether that’s for media, online use or publications.
  • Web content: I can create new pages or adapt existing content. Whether it’s about policies, campaigns, or writing blogs and news pieces, I’ve got it covered.
  • Video: planning, shooting and editing footage.
  • Podcasts: planning, recording and editing, as well as helping you set up a podcast.

Why choose me?

With over two decades’ experience in media and communications in Wales, I have what it takes to turn your campaigns and ideas into inspiring and accessible content.

I honed my writing skills as a journalist at ITV Wales News. While there, I also learnt to shoot and edit video, tell stories with pictures, and conduct interviews with a wide range of people. As Health Correspondent I often dealt with sensitive issues.

At WWF Cymru I was responsible for creating webpages, blogs, media articles and campaign materials. I’ve developed these content skills further as a freelancer and have created my own successful podcast, Hefyd, to help and inspire intermediate and advanced Welsh language learners, with over 10,000 downloads to date.

Examples of my work

A video I produced for Carers Trust Wales

Testimonials

We’re thrilled with the work Richard has done to bring our project and campaigning work to life. He is an excellent project manager and is skilled at creating engaging online content for a range of platforms. He is a brilliant copy writer, but can also create multimedia content aimed at a variety of audiences.

Ruth Billingham, Head of Campaigns and Public Affairs – Living Streets

Richard worked with us to develop our ideas for what we needed in a film, keeping the impact and campaign demands front and centre. Working with an experienced person, who understands third sector campaigning in Wales, is essential to us as an organisation. Richard was great working with the young carers and a pleasure to work with from a professional standpoint – he really listens to the brief, works within a tight timescale and provides a high quality final product. We’ll be sure to work with him again before long!

Catrin Edwards – Head of External Affairs, Carers Trust Wales

Get in touch

If you’re in a charity, 3rd sector or non-profit organisation in Wales and would like help with content, case study production or copywriting, I’d love to hear from you. Head over to my contact page to send me a message.